Ultimate Video Marketing Case Study: how I sold my family’s crappy Mazda Protegé

Customizable for : external communications (PR, marketing)

You’re a video newbie. Or maybe you’ve produced videos but haven’t seen the bang for your buck. either way, you know there has to be a better way. A better strategy.

3x Emmy winner Tony Gnau has been there, done that, and he knows the key to building a successful video plan. After all, he has produced videos for the likes of United Airlines, Walgreens, and NBA legend Dwyane Wade. So when he needed to sell his family car, he put all his marketing experience to the test!

Tony will walk you through this case study step-by-step. From his marketing plan to creating the video to how he promoted it. It’s a story that appliesd to B2C and B2B marketers alike.

He’ll show you exactly how he sold his family’s crappy Mazda Protegé.

In this session you will learn:

• Video isn't about facts and figures. Video is about emotion.

• Always focus on your audience.

• Properly promoting your videos will help ensure their success.