CONTENT MARKETING WORLD:
Bonus Material
Thanks for attending my session at CMWorld.
Below, you’ll find tidbits from the presentation, as well as other goodies. PLEASE, check it out!
The slides worth reviewing.
Important Takeaways
Consistency BEATS Intensity
83% of people would like to see more videos from brands.
Video isn’t dessert, it’s the main course
Start your marketing strategy with video. All the other stuff (website, email, social, etc.) are your video delivery and enhancement tools.
Instead of creating video content, build a video system that helps you create videos on a consistence basis.
This is a bad corporate video.
Marketing isn’t easy, and we can all use a laugh.😜
Please, DON’T do this when producing your videos.
Are you in healthcare? Want to see the Bad Healthcare Video version?😆
Are You Planning a Live Event?
I speak at events and meetings all over the country. If you’re putting together an event for leadership groups and corporate communicators (PR, marketing, HR, internal comms), let’s talk.
VIDEO: watch this presentation preview.
Umm, what am I missing? Why the heart attack info?
Ironic or Fitting?
I wrote this blog post for my company while lying in an Amsterdam hospital bed.
Video producer… saved by a video.
You can’t make this stuff up.
Spreading the Word.
After sharing my story on LinkedIn, a friend tagged someone who works at the American Heart Association.
Next thing you know, I’m being featured as one of their survivors.
