CONTENT MARKETING WORLD:

The Heart Connection

Thanks for attending my session at CMWorld.

Below, you’ll find tidbits from the presentation, as well as life-saving information on how to recognize a heart attack. PLEASE, check it out!

The slides worth reviewing.

Are You Planning a Live Event?

I speak at events and meetings all over the country. I’m now sharing my heart attack story and tying it into the content I deliver to leadership groups and corporate communicators (PR, marketing, HR, internal comms).

Tell me more about the presentation.

VIDEO: watch this presentation preview.

This is a bad corporate video.

If you don’t apply the formula for video success to your projects, you might end up with something like this.😜

Are you in healthcare? Want to see the Bad Healthcare Video version?😆

Important Takeaways

Strategy + People + Emotion = Content Success

Strategy: every video project needs one. Do this before you start the creative process. Hold yourself accountable to it.
People: pick likable people to be in your videos. Audiences are attracted to bright personalities. Selecting the right people will make your company/organization more relatable to your audience.
Emotion: target the emotions of your audience. The bigger the emotions you tap, the bigger the success you’ll have; however, targeting smaller emotions is okay too. If you simply leave your audience feeling good about your company or product/service, that’s great! Remember, storytelling is the shortcut to the human heart.